Silent SEO Players: Bing and Yandex

Google may be the most popular search engine for most people, but there is so much more to search than Google for advertisers trying to reach a diverse audience. Microsoft's Bing and Yandex search engines provide marketers with different possibilities that may be suitable for their websites.

If you grew up in the 2000s, you probably remember these search engines as a huge part of your life, but if you don't, here are a few facts about both before we get into the importance of these search engines.

Microsoft Bing

Microsoft Bing (often known as Bing) is an online search engine owned and managed by Microsoft. The service evolved from Microsoft's earlier search engines, MSN Search, Windows Live Search, and, subsequently, Live Search.

Bing search engine offers a number of search abilities, including web, video, picture, and map search. Microsoft Bing is second largest search engine and the best-known Google alternative, with its global market share being 2.47%.

Bing has been making many moves in the advertising arena to catch up with Google, introducing several features to Microsoft Ads.

Importance of Bing Search Engine

As mentioned before, Bing.com is a popular search engine. It offers many features that make it a great choice for online users, including a clean and simple interface that is easy to use and advanced search features that help you find what you are looking for. It can help small businesses and their websites immensely when developing a comprehensive marketing strategy.

Better Search Results:

According to Search Engine Land , Bing search employs an augmented basic search that goes beyond standard search results. When you search for "movies," for example, Bing displays movie alternatives for streaming services like Amazon and Netflix, as well as what movies are showing in theatres near you. This feature demonstrates enhanced thinking in Bing's search algorithm.

Differences in Demographics:

According to statistics , Bing users are older, richer, and more educated. Bing may be a valuable tool for small businesses and websites seeking an affluent audience who are likely already linked to the Microsoft online world.

Business Listings on Bing:

Bing places for business is a simple approach to boost local exposure, making it a particularly valuable tool for local service area companies and businesses with physical locations.

Businesses can use Bing's free business listing service to post important information such as a physical location, contact information, opening hours, a website link, and images, making it more straightforward for people to discover you. Once published, your places for business listing will appear in local search results, increasing the visibility of your business to local customers.

Bing provides an agency dashboard option for digital marketing companies that allow you to manage many places for business listings from one single place, making it faster and easier to operate search campaigns.

Negative Keywords:

Negative keywords do not invalidate targeted keywords in Bing Ads. This is a useful tool for advertisers who don't want their advertisements to appear when a search query contains a bid-on keyword but is unrelated to the advertiser's company content or landing page text.

Bing is Less Expensive:

Bing is a comparatively cheaper alternative to Google due to its smaller search traffic, making it an excellent choice for marketers who cannot afford to pay to play on Google. With lower PPC costs, it makes sense to boost your Bing presence and aim for higher organic ranks as well.

Relevant Entity:

Advertisers may utilize the Bing Entity Search API to discover the entity with the highest relevance depending on the search keywords given. While looking for preferred local companies, video games, books, and movies, this may be utilized to view the various entity categories.

Yandex.ru

Yandex was founded in 1990 by two Russian developers to help in the categorization of patents under the name Arkadia. In 1993, the word Yandex was coined to stand for "Yet Another iNDEXer." Yandex.ru was created in 1997.

With a market share of 1.52%, the business is Russia's largest technological corporation and the second largest search engine on the Internet in Russian. It also has the most significant European market share of any search engine. Yandex.ru is ranked eighth in Russian among the top ten most popular websites on the Internet.

Importance of Yandex Search Engine

Let's talk about some key features that still make Yandex search relevant today:

Emphasizing Local SEO:

Yandex places a greater focus on local SEO and regionality than Google. Yandex does geo-specific searches that only display web pages from a given location. This implies that users in various places will see different results for the same search phrase.

Prioritizing User Behavior:

Yandex considers user behavior, such as dwell time, an important ranking element. Pages must be optimized for search intent to rank highly in Yandex results. Creating extremely entertaining and relevant material is also essential for enhancing dwell durations.

Outright Link Spam Method:

Outright link spam strategies are common in the Russian internet industry. There are several ad firms that operate just to sell links to boost search rankings.

Resultantly, Yandex has declared that it would no longer use links in its algorithms for commercial queries done in specified parts of the nation. Yandex will instead rely only on user experience and keyword ranking criteria. This work by Yandex is still in its early stages, but it may allow the search engine to produce higher-quality results than Google.

Domain Age is Vital:

Yandex prefers older domain names. This implies that your website will earn a higher rank as it becomes older. If you are serious about Yandex SEO, it is recommended to purchase older domains.

Optimized for Small Displays:

Mobile SEO is important to Yandex. To win here, you must optimize your website for mobile viewing. Yandex prioritizes mobile-optimized websites and ranks them higher, which makes it different than the others.

The Bottom Line

Your brand must seize every chance to outperform the competition when and where local consumers are looking for items and services similar to yours. Although Bing and Yandex focus more on some characteristics than others, focusing on them can help you rank highly on other search engines, so make the right choice.