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Smart Guide to Modern Search Engine Optimization
Web Guide
Organic Search Engine Optimization for DuckDuckGo

Why DuckDuckGo Matters in the World of Search Industry?

The vast majority of web searches take place through Google's search function, its nearest competitors, Bing and Yahoo! aren't even close. So, why then should we care about the even smaller DuckDuckGo? Because DuckDuckGo is the David to Google's Goliath, and just like how David was able to defeat the much larger Goliath, the same could happen and take down Google if its numerous weaknesses are exploited. Below we will tell you everything you need to know about DuckDuckGo, its history, the pros and cons of using it and why websites need to be indexed by it.

A Brief History of DuckDuckGo

The company was founded in 2008 by Gabriel Weinberg. Gabriel started the company because he was worried about consumer privacy and data security online. One of the biggest problems, to him, is Google's dominance of web-search. Because of this the company is unique among search engines in that it never profiles its users for advertising and it also shows the same search results to all its users for any given term.

The Pros and Cons of Using DuckDuckGo

A con of using DuckDuckGo would be that it isn't as fully featured as Google's search offerings are. The search results can often appear sparse or unintuitive if you are just switching from Google search, don't worry, everything is still there, it just is presented differently This makes sense as the teams that make the two products have vastly different resources. Being able to pull from Google Maps is an enormous resource that Google takes advantage of.

The advantage of DuckDuckGo is its pro-user stance when it comes to advertising, tracking and using their data. If you have ever seen a bunch of ads for snowblowers after looking on YouTube for funny snowblower fails, it is because Google tracks you across its platforms to better tailor its ads for you, to often creepy results.

Some other pros are:

Why Websites Should be Indexed by DuckDuckGo?

If websites need to be indexed by DuckDuckGo for one reason, it is that they aren't Google. Google already is, and may always be, a hegemonic power in search, which is why DuckDuckGo is so important as an alternative. They are a clear better choice for those that are worried about their data and privacy when using Google's services. Most importantly, their existence lessens the all-encompassing nature of the Google-filter effect on the internet life. This is the effect of every website chasing the SEO rankings and trying to crack Google's search algorithm. It is also the effect of Google personalizing search results to fit what it thinks your tastes are. It leads to poor-quality results and the fix is to use a system that no one programming for so as to insure the impartiality of your results. This is why DuckDuckGo is so important.

Ranking Your Site on Top of Page Results in DuckDuckGo

Thriving in the competitive online era has become quite a task. No matter the niche, the market appears saturated on all points. Even established ventures face issues, leave aside newbie businesses. So, how do you survive in the rat race and get on top of page results? Well, best practices dedicated to online marketing can make your site SEO friendly and user optimized.

What is SEO? How to do SEO for DuckDuckGo

In a nutshell, it's a marketing strategy geared toward improving the page rank of your site. SEO is the art of driving traffic to your online venture for better results. A website mimics a brick and mortar venture in the virtual world. You should stage a site to ensure your Internet presence. However, choosing a website and hosting it alive is just one component and the beginning. You must invest in SEO or online marketing to scale your business. It's here most ventures fail. Many of them don't pay much heed to the marketing aspect. For this reason, they lag in the competition.

Ranking higher in SERP results in DuckDuckGo

Bagging a higher rank isn't a piece of cake. No matter how hard you try, you can't expect the desired results. Why? There's stiff competition out there. Back then, online marketing was quite simple. Only a few hundred sites were online. Plus, search algorithms were simple. So, bagging the top slot was effortless. However, the situation has changed drastically over the last couple of decades. Today, thousands of websites add to the net each day. The growing number of competitors makes ranking difficult. Not to mention, search engines keep on changing their algorithms, thus adding fuel to the fire. Today, you've to apply innovative tactics to bag top rankings and intrigue visitors for further actions. So, how to do that? Follow the below tactics to improve your SERP rankings. It may take plenty of time and dedicated efforts, but you'll reap long-lasting results.

Use Bing Webmaster Tools

Before marketing your site, get familiar with webmaster tools. Search giants such as Bing and Google offer useful advice on optimizing your site for users and search engines. DuckDuckGo uses Bing search engine to manipulate their search results. Therefore the Bing webmaster tool is an important factor for indexing your website in DDG.

Importance of choosing Bing Webmaster Tools

Many newbie marketers hardly bother about webmaster tools search engines offer. They surf the web for online strategies and employ them in their optimization tactics. However, most of the information on the web is unreliable. What if you don't adhere to the rules search engines lay down? If that's the case, your site will never come up in SERP results no matter what. So, what's Bing's webmaster? It's a free service that lets you add your website to the Bing search spider so that it turns up in search engines for targeted keywords.

It additionally allows you to track and ensure your website's presence. Whether you're a marketer, site owner, or developer, you can tap the perks of these tools. You may wonder why use Bing. Well, the search giant may not account for more than 10 percent of users, but it does have some surprising stats you can't ignore. The Bing search engine gets 1.3 billion unique visitors and 12 billion search volume globally each month. Of these, 500 million searches come from the US. Now, the stats look staggering. Most website owners only optimize their site for Google. You can outsmart those webmasters by using both Bing and Google tools.

How to use webmaster tools?

To get started, create your webmaster tools account. Follow the instructions at Bing and complete the process. Once signed up, submit your site's URL to this search giant. Additionally, submit a site map for enhanced optimization. Make sure you verify your site to Bing. First, download the XML file and upload it to the root folder of your domain. That should create your URL - yoursite.com/BingSiteAuth.xml.

Next, add a Meta tag to your website's homepage. It's a simple process involving HTML. Just stick to the guidelines to finish the process. If you feel uncomfortable, contact the support team. Your hosting provider might also offer help on this point.

On-site Optimization for DuckDuckGo

Okay, you're familiar with the importance and usage of webmaster tools. What next? Should you write whatever content you want and submit the website for indexing? No way! That won't help you in any manner. You need to make your site SEO friendly and user optimized first. So, let's get back to the basics. SEO involves Off-site (activities you take outside the website) and On-site (activities you perform on the website) tactics. On-page SEO begins with fresh and intriguing content. Follow a regular writing/posting tenure. You can't expect to rank higher by writing a few posts once in a while. On the contrary, you should write articles and blog posts too often. You don't have to pen down one post every day. However, a few posts each week should suffice the needs. Make sure you stay on the topic. For example, if you sell laptops, don't write about diet loss. If you do that, users and search engines will flag your content. So, never write anything off the topic.

Managing Ad Networks and Affiliate Links

If you want to make money with affiliate marketing and ad networks, your site might get overcrowded with ads and links. Too many links will give the illusion of spam links. Plus, it'll lower the site loading time, thus negatively impacting your rankings. To avoid such a scene, use minimum affiliate links at the right spots. Also, add a few high-paying ads instead of too many adverts. That way, you can ensure better monetization without making a mess.

duckduckgo is a privacy-focused search engine and SEO writers want to keep that fact in their mind

How to write contents for a proper index in DuckDuckGo

What you write is important, but how you present that content is even more imperative. Simply posting a plain block of text will deter users. Your readers may feel bored. So, spice up your content with engaging words. Also, toss a couple of posts in a SERP snippet form. A snippet is a question/answer type content. These pieces of content garner more attention from search giants. Most users type questions in search engines to seek answers. In addition to this, ensure that you involve readers in your post. To do that, throw rhetoric questions to touch the thoughts of users.

Add captivating call-to-action buttons toward the end of your post. Organize your content properly and include navigation links at the right places. You can also seek feedback and comments from readers. In this way, users feel more comfortable and involved. You stand a better chance of making sales. Plus, user feedback lets you improve your posts and products. It's a win-win scenario for you.

Keyword Density

At this point, you know how to write and what to write. However, simply penning down posts won't help out. Your post might be well-drafted. What if no one gets to see it? How? If your content isn't SEO friendly, it won't rank on top of search results. In that's case, your post won't be visible to users.

So, add suitable keywords (words users use when searching the web) within your web content. Choosing relevant, high traffic keywords is imperative. For example, if you sell pizzas in Chicago, use search terms such as best pizzas in Chicago or tasty pizzas Chicago. Adding your location optimizes your site for local users and generates the desired outcomes.

Be sure you don't over-stuff the keywords. As a general rule, your keyword density should revolve around 2 percent. For a 600-word post, your keyword (tasty pizza Chicago) can appear 4 times (600 x2/3 words in your keyword x 100). Increasing the density to 4 to 6 percent could lead to stuffing. Over-stuffing will throw your site in a dark sandbox. When that happens, your website won't appear in search engines for years. So, never take chances by stuffing your keyword more than the optimal density.

LSI Keywords

Besides the main search term, go for LSI (latent semantic indexing) keywords. These are variations of your main keyword. For example, your main search term is tasty pizzas Chicago. Your LSI choices could be fabulous pizzas Chicago or affordable Chicago pizzas. LSI keywords increase your ranking chances. So, don't skip on this aspect.

Title and Headings

Many websites carry a higher page rank than others just for title and URL optimization. Any URL includes a portion of the title. So, by optimizing the title for keywords, you automatically optimize the URL. See to it that your title doesn't cross 70 characters. Have headings and sub-headings such as H1 and H2. Include the main keyword or LSI keywords within headings too. As far as images are concerned, embed optimum graphics that don't affect your site loading time. Also, optimize the Meta tag and the Meta description. Although search giants ignore them, they inform users about your site briefly.

Off-page Optimization

Now, employ Off-site optimization strategies. Try to get as many links from authoritative sites. The more links you gain, the better the results should be. Essentially, you should look for quality links instead of quantity. A couple of decades ago, Off-site tactics were limited to link building from authoritative sites. Even today, you can rank higher in search engines with On-site and Off-site tactics. However, the ever-increasing competition and the addition of too many websites can pose survival threats to any venture. So, what to do to overcome these undesirable factors? Think out of the box and employ other innovative strategies detailed below.

Put back-links in Wikipedia

Wikipedia carries the highest authority with more than 60 million unique visits each month. It's a place where research is carried out. Getting links from this authoritative site can quickly enrich your ranking. Here are the best practices to get links from Wikipedia. Firstly, define a short query set. Now, figure out heavily traffic pages where Wikipedia ranks. Next, create a resource on the topic. To do that, write an authoritative piece of content. Finally, insert your link on the page (targeted Wikipedia page). Also, get back-links from other authority sites. The higher the back-linking, the higher the page rank will be.

Social Media Promotion

Today, social sites such as Twitter, YouTube, Vimeo, and Facebook have become the epicenter of marketing. Billions of people use these sites for chatting, befriending, and finding products. So, make an appealing profile on each of these sites and build your followers and subscribers. Find the right time to post micro-content or videos (as the case may be) on each site. Use proper hash-tags to optimize your posts on social sites. Involve users by seeking their responses for better outcomes. Over time, you'll see noticeable results in the form of enhanced ranking, increased traffic, and higher sales.

Get Reviews Through Yelp

Modern shoppers make educated decisions. They check ratings before buying any item. So, it doesn't hurt to get reviews. The more the number of positive reviews, the higher the chances of driving prospects will be. However, be sure you get feedback from high-quality sites such as yelp. Ask customers to post their opinions on yelp with a link back to your site. That way, you can gain a steady stream of prospects over and over. Also, check what users say about your competitors' products. In line with your findings, make suitable adjustments in your products for betterment.

Use Subject Wise Search Engines

Some web engines list their databases based on selection, whereas others concentrate on subjects. Take steps to enlist your site in all search engines, especially subject-wise web engines. You may have to invest enough time in the job. However, your efforts will repay you with increased online exposure and a regular flow of traffic.

Voice Search and Mobile Optimization

Today, more and more people use mobile devices and employ voice search for finding products/services. If you don't make your website SEO friendly for mobile and voice search, you could lose more than half of the customers. So, check your site for mobile-friendliness and take suitable steps thereon. Users speak the keywords and add near me for voice search. For the above example, include keywords such as tasty pizzas near me in your content for voice search optimization.

Apple Maps

If you target local customers, Apple Map optimization should be your priority. Send your venture's physical address to Apple Maps and verify it. After verification, your site will come up for local search in Apple Maps. With a little bit of labor, you can easily bag the top slot and gain local prospects. Because DuckDuckGo uses Apple Maps and its reviews.

DuckDuckGo and Is SEO easy? Is it important?

SEO was never easy. It isn't easy even today. However, it's more important than ever. The truth is SEO has become more complex now, In addition to organic strategies, you need to apply various tactics (mentioned above) to stay afloat in the competition. If you miss out on any point, ranking higher might be a problem. Sooner or later, you'll be compelled to close your venture online. However, don't let yourself down. There are SEO specialists to help you scale your venture amid tough competition. A quick online scan could return you a list of reliable SEO experts. Assess a few of them and make the right choice. With a professional on your side, driving prospects becomes easy amid changing algorithms and increasing competition.

Key takeaways: SEO can get complicated for any business. So, employ proven digital marketing tactics. Plus, come up with innovative strategies for getting on top of the page (SERP) results. If you can do that, there's no reason why you can't record the desired success. In case that appears too daunting, contact a reliable SEO expert for the job. For a small monthly charge, you can drive a steady stream of prospects and say bye-bye to marketing chores.

6 SEO Tips for get a higher webpage rank in DuckDuckGo Search